Getting leads for local businesses isn’t just about volume—it’s about bringing in the right prospects who are ready to take action.

For this franchise law firm, we built a results-driven campaign that combined smart targeting, strong messaging, and automation to deliver real business outcomes.

Here’s how we did it:

✅ Performance Max + Phrase Match Targeting
We launched a Performance Max campaign but layered it with phrase match keywords to steer Google’s AI toward high-intent searches—no wasted spend on irrelevant clicks.

✅ Custom Legal Ad Copy
Our team wrote tailored, benefit-focused copy specifically for franchise legal services. No generic templates—just copy that speaks directly to business owners looking for legal support.

✅ Lead Bot Setup
To filter out low-quality leads, we added a lead qualification bot. It pre-screens prospects and sends only serious inquiries to the intake team—saving time and improving close rates.

✅ Warm Audience Retargeting
We ran strategic retargeting to bring back visitors who didn’t convert on their first interaction. This helped capture more leads without increasing the budget.

✅ Continuous Testing
We consistently tested ad creatives and messaging angles, doubling down on the combinations that drove the most engaged, ready-to-sign leads.

✅Phrase match keywords—We only target phrase match keywords to avoid more cost and unnecessary clicks