MedSpa Traffic Increased by 50%
and Generates 300+ Calls Per Month
Clicks from Main Keywords
Nearly 60% more visitors
Overview:
How We Helped a MedSpa Boost Traffic by 50% and Generate 60+ Calls Per Month.A data-driven SEO and Google Business Profile strategy that increased visibility, calls, and market share for a growing MedSpa brand
Our client is a MedSpa specializing in services like Botox, laser hair removal, hydrafacial treatments, lip fillers and other aesthetic services.
When we started working together, the business had one location and very little online visibility.
After seeing early results, they expanded to a second location within three months, where we also took charge of their local SEO and Google Business Profile (GBP) and started running local search ads.
Goals / Objectives
The main objectives were:
Increase organic traffic to the website
Improve rankings for high-value keywords like “med spa near me” and “laser hair removal”
Generate consistent calls and leads from GBP
Build local market share in highly competitive areas
We started by meticulously addressing indexing issues that were hindering the website’s discoverability. Simultaneously, we delved into the technical aspects of the site, resolving issues that were causing a suboptimal user experience. In parallel, we set out to improve the quality and relevance of the content to make it more appealing to both search engines and users
Challenges
Started small then went for the big shot
Low organic traffic (only 2.3K clicks in the prior 6 months)
Weak visibility in Google Maps for target treatments
No strong presence for competitive “near me” searches
Limited brand authority against established competitors
2 Locations GBP's results
New location calls from GBP
Website clicks from New GBP
First location calls from GBP
Website clicks from first GBP
Keyword : Medspa near me
Keyword : Medspa temecula
New ad results
50+ appointments booked
Strategy & Tactics
Overall Strategy
We built a two-pronged approach focusing on Google Business Profile optimization and organic SEO to increase visibility and calls from both locations.
Tactics Implemented
Google Business Profile Optimization
Bulk verified the second location
Optimized categories, services, and photos
Encouraged consistent reviews from clients
Targeted local queries like “med spa near me,” “hydrafacial near me,” and “laser hair removal”
On-Site SEO
Optimized service pages with keyword-rich titles and meta descriptions
Built internal linking between treatments and location pages
Published supportive blog content targeting long-tail searches
Keyword & Market Focus
Tracked and optimized over 50–60 priority keywords
Pushed top treatments into #1 positions in Google
Built geo-targeted landing pages for maximum reach
Ready to grow your MedSpa?
We kinda lost track of Bob, but rumor has it, he’s still figuring out how to sell his teddy online! Meanwhile, why don’t you grab a cup of coffee with us? Let’s talk about how we can turn your minion-sized business into the million-dollar club!
