Rebuilding a Personal Injury Law Firm Website for 30x Growth in 3 Months
Overview:
From 162 clicks to 5,390 in 3 months.
This personal injury law firm came to us with the same issues I see in many law firm websites.
Website Issue
This personal injury client came to us with the same issues we see in many legal websites:
• Weak structure
• Missing core service pages
• No local high-intent keyword targeting
• Pages that didn’t speak to their audience
• Large amounts of thin, duplicated and AI-generated content published daily
• No clear internal linking or topical structure
The site had plenty of content, but none of it worked because the foundation was not built correctly.
What We Fixed
Our efforts yielded incredible results:
Instead of adding more pages, we focused on repairing the system:
Removed and de-indexed low-quality and duplicated pages
Rebuilt all missing service pages based on search intent
Added complete location pages and structured them properly
Improved internal linking to support the main practice areas
Cleaned up the site’s content hierarchy
Ran two PR campaigns for authority
Completed citation work and corrected NAP issues
Every step focused on clarity, structure and relevance.
The Results
Clicks increased from 162 to 5,390
Impressions grew from 35,200 to 364,000
Average position improved from 51 to 9.1
Ready to grow your law firm?
We kinda lost track of Bob, but rumor has it, he’s still figuring out how to sell his teddy online! Meanwhile, why don’t you grab a cup of coffee with us? Let’s talk about how we can turn your minion-sized business into the million-dollar club!
