How We Took an Appliance Repair Company
From 0 Clicks to $30K+ Monthly Lead Value in 6 Months
Calls from GBP in last 5 months
Website visitor increased from zero to 570+
Overview:
This is a local appliance repair company serving Niceville & Destin, FL. When they first came to us, their website was generating 0 clicks from Google, and they weren’t ranking for their main keywords.
They needed to establish a strong local presence, drive consistent calls, and grow their lead pipeline to compete with larger appliance repair providers in the are
Goals / Objectives
Revamp the outdated website into a hyper-localized, service-folder based site
Optimize their Google Business Profile (GBP) for visibility and engagement
Build topical authority with service + location pages
Generate consistent organic leads from SEO
Establish #1 rankings for core services like washer repair, dryer repair, fridge repair, etc.
Challenges
Invisible in search to #1 rankings and 100+ monthly leads through Local SEO + Website Revamp.
Starting point: 0 organic clicks and no keyword rankings
GBP profile wasn’t optimized and lacked consistent updates
Weak local signals (no citations, backlinks, or geo-relevance)
No service pages or location-based pages to capture “near me” searches
Missing technical SEO foundations
Results (with Visuals)
Leads from website
AI overviews dominance
Top ranked keywords
Website clicks from first GBP
Keyword : appliance repair near me
Keyword : appliance repair near me
Keyword : refrigerator repair near me
Keyword : Oven repair near me
Strategy & Tactics
Google Business Profile (GBP)
We transformed their GBP into a local SEO powerhouse by:
Conducting profile audit & competitor analysis
Optimizing categories, description, service area, services, and products
Publishing 2 posts weekly with USPs, location mentions, and keywords
Adding 2 new images + 1 video weekly
Posting 2 FAQs weekly targeting local queries
Responding to reviews with keywords + local landmarks
Adding schema markup to the landing page
Building citations (5 per week) and backlinks via guest posts, web 2.0, map citations, Google stacking, etc.
And More……
Google Business Profile (GBP)
Revamped Homepage with optimized title, description, H1, NAP, reviews, FAQs, embedded Google Map
Built 6 dedicated service pages (e.g., washer repair, dryer repair, fridge repair)
Built 10 hyper-local location pages (targeting specific neighborhoods/cities)
Published 41 blog posts covering customer pain points + “near me” intent queries
Fixed all technical SEO issues (404s, 301s, no-index)
Ready to grow your MedSpa?
We kinda lost track of Bob, but rumor has it, he’s still figuring out how to sell his teddy online! Meanwhile, why don’t you grab a cup of coffee with us? Let’s talk about how we can turn your minion-sized business into the million-dollar club!
