Got High Quality Leads for a Law Firm in Canada - Meta Ads
Meta Ads Campaign Report
Ad sets
Overview:
The goal is to get leads for as low cost as possible. There was no proper restriction and proper target. But the less we cost for a lead, the better the chance of getting higher ROAS.
Higher ROAS means an easy way of getting Higher ROI
Strategy & Planning:
Working for law firms to get leads is easy & hard both together because you need to bring in leads that convert.Our creative team and created some direct campaign copies where we offered what clients are getting from us.
The strategy I kept was simple. But yet effective.
- Broad Targeting: to get some data at first cause I had not enough and also broad targeting works at first almost for all types of campaign.
- Specific Targeting: then I had to try specific targeting with another adsets cause testing is the ultimate key to success in ads. And specific targeting always works.
- Re-targeting Audiences: This is a must to bring back some audience that maybe missed by any chances. And the warm audience is always great.
- Ad creative & Ad sets testing: Everyone knows these are must and I did that as usual which worked.
- Broad Targeting: to get some data at first cause I had not enough and also broad targeting works at first almost for all types of campaign.
Results
Our efforts yielded incredible results:
At first, the cost per lead was higher than usual. Then I had to work on it to lower it, and I successfully did that.
From $128 & $63 cost per lead
To $28 & $20 cost per lead
The journey was great.
One gig was valued at $2500
You can easily think of how much the ROAS was.
This campaign proved once again that with the right mix of strategic targeting, creative testing, and continuous optimization, even high-ticket industries like law can see excellent results from Facebook Ads. By systematically lowering the cost per lead from over $100 to just $20–$28, we demonstrated the power of data-driven marketing. The journey wasn't effortless, but the outcome speaks for itself: high-quality leads, consistent performance, and a solid path toward scalable client acquisition.
Ready to scale your law firm's lead generation the smart way?
We kinda lost track of Bob, but rumor has it, he’s still figuring out how to sell his teddy online! Meanwhile, why don’t you grab a cup of coffee with us? Let’s talk about how we can turn your minion-sized business into the million-dollar club!
