Increased 50% more visibilty for a Commercial Roofing business
Overview:
In just 15 days, we increased visibility by 50% for this commercial roofing business on Google Maps, resulting in 4 to 5 high-quality calls each week.
A Closer Look At The Strategy
In today’s digital age, having a strong online presence is crucial for businesses, especially in the service industry. For a commercial roofing business, being easily discoverable on platforms like Google Maps can directly impact customer inquiries and sales. This case study outlines the steps taken to achieve a 50% increase in visibility on Google Maps within a short timeframe.
The Biggest Challenges We Had To Overcome
Our efforts yielded incredible results:
We faced three main challenges:
- Setting Up GMB Profiles: We needed separate Google My Business profiles for each location.
- Create a dedicated Landing page: The website lacked dedicated pages for targeted area.
- Building Local Citations: The client’s business was underrepresented in local directories.
Creating A Plan Of Attack
We started with a clear plan to tackle these issues.
Step #1: Optimize Google My Business Profiles We created and optimized GMB profiles for each location, ensuring consistency in NAP (Name, Address, Phone Number) details, and added relevant keywords and high-quality images with geotags.
Step #2: Create Location-Specific Pages Next, we built a dedicated page for the main location on the client’s website. That page were optimized with city-specific keywords, local case studies, and testimonials.
Step #3: Build Local Citations and Gather Reviews We listed the business in local directories and legal-specific websites, ensuring all citations matched the GMB listings. We also encouraged satisfied clients to leave positive reviews on each GMB profile.
The results?
Visiblity increased
More clients now than before, with 50% more people seeing their profile than last month.
Website visitor increased :
The 67.07% increase in visitors for the website
Ranked for Main keywords
Positive improvements for 4 more keywords which were highly competitive
Ready to grow your business?
We kinda lost track of Bob, but rumor has it, he’s still figuring out how to sell his teddy online! Meanwhile, why don’t you grab a cup of coffee with us? Let’s talk about how we can turn your minion-sized business into the million-dollar club!
