Case Study: Multi-Location Website Redesign & Local SEO Boost
GSC traffic comparison
GBP dashboard (Calls)
Overview:
A new multi-location service-based business approached us with a goal to increase local visibility, drive targeted traffic, and generate calls through both their website and Google Business Profile (GBP).
At the time of onboarding, the site had no significant visibility or structure to support multi-location SEO
Our apporach
Complete Website Redesign
Transformed the existing site into a modern, SEO-friendly structure.
Implemented a folder-based architecture, where each section was optimized based on its service location.
Local SEO Optimization
Created and optimized 24 unique service pages across 4 primary areas.
Used localized content, semantic keywords, and strong internal linking.
GBP OptimizationAligned website content with each corresponding GBP location.
Improved call-to-action, NAP consistency, and on-page signals.
Backlink Acquisition
Launched a backlink campaign targeting niche and local directories to build authority.
Results (So Far):
Our efforts yielded incredible results:
🚀 Initial Rankings: The site started ranking for its main service keywords within weeks of the redesign.
📊 Traffic Growth: Clicks are steadily increasing month-over-month.
📞 Call Volume: Noticeable spike in GBP calls after the website optimization.
🔍 Sample Keywords Now Ranking:
– Appliance repair near me
– Appliance repair Niceville
More…..
Current Phase:
We’ve entered the backlink-building phase, preparing the site for its next big SEO push.
Ready to grow your business?
We kinda lost track of Bob, but rumor has it, he’s still figuring out how to sell his teddy online! Meanwhile, why don’t you grab a cup of coffee with us? Let’s talk about how we can turn your minion-sized business into the million-dollar club!
