We generated 62 high-quality leads for just $256 — that’s less than $5 per lead!
Google Ads Campaign Report
Leads Funnel
Overview:
The goal is to get leads for as low cost as possible. There was no proper restriction and proper target. But the less we cost for a lead, the better the chance of getting higher ROAS.
Higher ROAS means an easy way of getting Higher ROI
Strategy & Planning:
Getting leads for local businesses is both simple and complex — the real challenge is driving leads that actually convert.
For this campaign, we used a smart mix of automation, targeting, and creative that delivered results.
Here’s exactly what we did:
PMAX Campaign with Phrase Match Keywords:
Instead of relying on generic broad targeting, we ran a Performance Max campaign powered by phrase match keywords. This allowed us to control intent while still giving Google’s AI room to optimize.Custom Ad Copy:
All ad copy was written by our team — focused, benefit-driven, and tailored specifically for the legal niche. We didn’t use generic templates — every word was designed to connect and convert.Lead Bot Integration:
We also set up a lead qualification bot to pre-screen leads and improve conversion rates. This helped reduce junk leads and saved time for intake teams.Strategic Retargeting:
We brought back high-intent users with warm audience retargeting — because most people don’t convert on their first visit.Ongoing Creative & Ad Testing:
We continuously tested different creative angles and ad sets to find the winning combinations — and scaled what worked.
This simple but highly strategic setup helped us generate consistent, high-quality leads for our client.
Results
Our efforts yielded incredible results:
At first, the cost per lead was higher than usual. Then I had to work on it to lower it, and I successfully did that.
From $28 per lead
To a $5 cost per lead
The journey was great.
One gig was valued at $1500
You can easily think of how much the ROAS was.
Ready to scale your law firm's lead generation the smart way?
We kinda lost track of Bob, but rumor has it, he’s still figuring out how to sell his teddy online! Meanwhile, why don’t you grab a cup of coffee with us? Let’s talk about how we can turn your minion-sized business into the million-dollar club!
