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Legal Lead ROI

Free Tool · For Law Firms

Legal Lead ROI Calculator

See exactly what your marketing spend returns in signed cases and revenue. Adjust your numbers below — results update instantly.

Your Numbers

Monthly Marketing Spend
Ads + SEO + agency fees
$
Cost Per Lead
Average across channels
$
Lead → Consultation Rate
Leads that book a consult
%
Consultation → Signed Case Rate
Consults that retain you
%
Average Case Value
Fee revenue per signed case
$
Return on Investment
380%
Every $1 spent returns $4.80 in revenue
Leads / Month
33
Consultations
13
Signed Cases
4.0
Cost / Signed Case
$1,250
Monthly Revenue
$32,000
Monthly Profit
$27,000

Estimates based on the inputs above. Actual results vary by practice area, market, and intake quality.

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How the math works

STEP 01

Spend → Leads

Your monthly spend divided by cost per lead gives your total lead volume. Lowering CPL through better targeting multiplies everything downstream.

STEP 02

Leads → Cases

Leads convert to consultations, and consultations convert to signed cases. Fast follow-up and 24/7 intake are usually the biggest levers here.

STEP 03

Cases → ROI

Signed cases × average case value = revenue. ROI is your profit relative to spend — most firms find one extra signed case pays for the whole campaign.